Citroën C7 is an SUV designed to allow families to enjoy the time they spend inside. It aims to be an SUV that balances Capability, Functions, and remains the Citroën Character at the same time.

A lot of the features of this vehicle is designed around the passengers in the rear 2 rows. For example, the low belt line gives them a better visibility so that they are more engaged with the environment. The soft top for the 3rd row fully opens so the children in the back can have a good time on the road trip. The rear wheel covers not only resemble the brand but also reduce noise for people sitting in the back, etc.

At the same time, the C7 has to be just as elegant, quirky, and minimal as every classic Citroën has been. The headlight drew inspiration from the SM. The form language is simple & smooth. The original 2CV had the soft top, so is the C7. And the 2CV was a little car that's highly capable on the muddy & unpaved terrains from post WW2, yet it didn't look like a super rugged offroad vehicle. It brought people happiness, convinience, and maintained character, and that is also what the C7 is trying to achieve today.